Some deep Flavorman history: Up until the mid-1990s, Jones Soda was a beverage distributor in western Canada for many popular beverages, such as Arizona Iced Tea. When they wanted to develop their own brand of sodas for the emerging alternative beverage market in 1996, they called Flavorman.
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Back before “Functional Beverages” were even a thing, we were creating functional beverages. In the early aughts, a small entrepreneurial company name Ardea approached Flavorman to develop a line of soft drinks. The company’s goal was to offer an ever-expanding line of drinks to provide real wellness benefits, to taste good, and to satisfy four consumer expectations:
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Marketing Manager Ashley O’Leary of Stout Brewing Company shares the company’s products and production facility in Kings Mountain, North Carolina. Stout Brewing Company was founded in 2012 with the vision to set itself apart from the competition and create something completely different using innovative brewing and packaging solutions. Stout offers three different brands with a variety of flavors. Stout Brewing Company came to Flavorman to develop their flavored beverages. Watch the video and learn their brand story, and how Flavorman helped them get there!
Dwayne Freeman of Appalachian Moonshine shares the story of his moonshine distillery in Ripley, WV and the wide variety of flavors he created with Flavorman.
A new Louisville-crafted alcoholic drink, The Schiavone, made its debut this month.
The vodka-based bottled drink currently is sold only at Prospect Party Center, located on U.S. 42 near River Road. The beverage was created 12 years ago by Louisvillian Bob Schiavone, human capital manager at business outsourcing company ADP LLC and an investor in Sterling Beer Co.
Schiavone, an avid golfer, told Louisville Business First that he was in New York City on a golf trip more than a decade ago and had a mixture of vodka, Fresca and orange juice. He liked it, but in the hot sun, the orange juice hit his stomach the wrong way.
When he returned to Louisville, Schiavone worked with a bartender at Hunting Creek Country Club, where he was a member, to create a lighter, more refreshing drink made with cranberry juice, Fresca, lime and vodka, he said.
And he decided to call it The Schiavone. “I guess it’s arrogance at its best,” he said of the name.
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“If you check out this week’s episode of “Shark Tank” on ABC, you’ll spot a company with Louisville ties, called BeatBox Beverages.”
BeatBox was started by a group of business students from the University of Texas at Austin. The company makes flavored wine that comes in a box shaped like a 1980s-style boom box.
Each five-liter box contains 34, five-ounce servings and comes in flavors including cranberry limeade, sweet tea, razzberry lemonade and box a’rita
“It’s a big month for Louisville beverage developer David Dafoe.”
His downtown business, Flavorman, 809 S. Eighth St., has been highlighted in Fortune Magazine as one of the 100 fastest-growing urban businesses in America. And Friday, a product his company helped develop will be featured on the ABC television show “Shark Tank.”
“The beverage industry is a cut-throat industry that we take head-on every day. We never expected to be in this type of business, but now we love it.”
Tina: “This recipe started in our kitchen as a wine spritzer. Our children always wanted to try it because it was pretty and pink. On a trip to the ‘happiest place on earth’, we decided that this was something that is unique to the market and started brainstorming. Ozark Mountain Bottleworks was born.”
Marlena: “The project was to match Tina’s home recipe of lemonade. The original recipe included lemon juice, but since we needed to develop a soda that could be produced commercially, we had to remove the juice portion and replace it with flavor. It is not always easy to recreate the mouthfeel and taste that juice incorporates.”
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“Small companies need big personalities.”
Well, “big,” is a bit of an understatement. More like loud, in volume and presence. The guy who’s going to walk into a room, any room, and turn it upside down. How do we know? We’ve been working with him for 12 years. Joe Heron is bold, bracingly candid, sometimes coarse, and remarkably generous.
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